Depends if you have a way setup to make money off your publicity. Then yes it does.
A good example is this domain.
http://www.KerryEdwards.com.
It got in the news yesterday because the democrats want to buy the name and the guy said no to their offer. Some wealthy Republicans have told him they'll match any offer he gets just so Kerry and Edwards don't get it.
So the guy is putting it on eBay and thinks he'll be a millionaire from it. Which who knows, may happen if some rich dems get into a bidding worth with some rich republicans.
The guys is getting over 50,000 visitors a day on it already.
