07-08-2004, 03:19 PM
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Text Writer
Join Date: Feb 2001
Location: Wisconsin
Posts: 18,812
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Quote:
Originally posted by MikeB_CE
They promote their products and sites by a few different ways. The first is a booth with reps that can answer any questions you have. They may have promotional material, i.e. flyers and so on. Some companies will have catchy promo items that people want to have, like t-shirts, lighters, bouncy balls with LEDs, beer mugs, and so on.
Some will have their models walking around the show floor handing out their promo material. This is useful in getting people that may never make it to the booth.
Many people will be exchanging business cards, yes....it is always good to put a face to people at the big companies. The best work gets done at the events and gatherings where people can actually relax, sit down, and talk some business. Its a great way to build relationships too. You may not do business with that person right away, but you get your foot in the door and establish recognition. People love to do business with friends. The more friends you have in the business, the more success you will have in people wanting to do business with you. A person is more likely to do business with someone they know versus someone they don't know. So the shows are a great place to get to know people and start building those relationships.
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