Consider the idea of a "create a banner" or "create a webpage" contest. If the rules dont state "no outsourcing" and a gal outsources to a top designer and wins, what would happen? 
 
ie: this weeks is a picture wearing mens clothing. We do see some bra's and panties, *BUT* the rules didnt state "ONLY" mens clothing, so bra's and panties are perfectly acceptable.
I dont think it should be taken too seriously, all the ladies are beauties and successful in business. I think a group photo-op in Hawaii with a top photographer is a kick-ass idea. Send them all.
(then post pics) 
 
hehe, have fun 
