Quote:
Originally posted by badmrfrosty
Can you give us a basic run down of how _you_ select keywords on google when promoting a specific site? (adwords?). I am just trying to stop wasting my adwords budget every month, I can only spend a few hundred $ each month on adwords, are there some tips or guidelines you can give a newbie?
Thanks,
BMF
|
Sure, you can use a bunch of different tactics on selecting the correct keywords. First off, if you are promoting an affiliate site, it's always best to use your own domain IMHO. I just think it looks better on the AdWords ads themselves without the "aff" or "affiliate" wording in there that takes up the valuable but limited amount of advertising characters you can use. With AdWords in particular, it's not really about the keyword, it's more about the actual ad and how to attract the surfers to click on it. With AdWords, if you're CTR is higher than your competitors, Google will credit you with a higher ranking for paying less, which no other service I know of does. Google just wants to see your ads being as relevant as possible to the actual search term you're advertising for.
A good way to increase your ROI and CTR at the same time is to create as many sub-campaigns as possible. You don't have to have 50 keywords sharing 5 ads. I've always told people, limit each campaign to 10 keywords or so and create 3-5 ads per campaign. I know, it sounds like a lot of work if you've got 100 sub-campaigns setup, but if you're willing to do the work, you will see which keywords will work for you and which will not.
Another good way to find out which keywords work and which dont is to track them directly. Using the check box and "max cpc/change url" button on the AdWords campaign interface, it's always smart to change the domain to
http://www.blah.com/?keyword" this way, you can track it through your webstats and see which user is clicking which keyword, and where they are clicking on your site as well.