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Originally posted by steve_cobra
LOL. That is seriously the stupidest thing I have ever read anyone say. Noone respects the quality of reporting? What a joke. Like advertisers give a flying fuck about the reporting if more people are watching.
Oh yeah, go ahead and post some statistics to back of your claims of half the revenue on twice the ratings. Thanks. 
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http://www.sfgate.com/cgi-bin/articl...858EDT0032.DTL
I can get alot more recent articles on the subject. Fox averages $10-12 CPM, CNN $18-20. I will go through my media pricing sheets and get you final numbers.
"The Fox News Channel is not perceived as pure news, because it really is no different than talk radio," says Jon Mandel, co-chief executive of Mediacom U.S., a media-buying company. That should translate into lower ad rates, he argues. (Mediacom clients that advertise on Fox News include Staples Inc., Warner Bros. and GlaxoSmithKline PLC.)