"its all about useing the gallery to sell the site not just to see how much traffic you can get to your gallery."
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SO VERY TRUE.
The other factor in your equation regarding how much traffic to send to a sponsor is where your traffic is coming from.
10k tgp hits is nothing, since it's crap traffic. 10k SE hits is something, since it's NOT that tgp crap. 10k AVS hits is the bomb since those are qualified surfers who have credit cards and will pay for porn with them...
So you can't just say I threw XXX number of hits at a sponsor and it didn't convert.
Interestingly enough, Hooper has what I consider to be a good formula for testing out new sponsors, maybe I can get his sorry ass over here to post it
