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You can't blame the members area all the time. A great deal of people see FREE and that is ALL they are looking for. You could give them everything under the sun in the members area but they will NOT pay because they are just looking for free stuff.
I have also seen a few sites that actually seem to go out of their way trying to get surfers to cancel.
Example of wording:
"Backdoor into all the pay sites. That's right, sign up to these sites for FREE, you got it, you don't pay ONE CENT. All you have to do is cancel your trial membership within the trial period and it will not cost you ONE CENT. Why bother paying a monthly membership fee when you can keep coming back here to sign up to to all the different sites. We are here to make sure you get all the FREE PORN you want without ever paying for it. These FREE trial memberships give you complete, unrestricted access to the sites. If you want more time on the site, simply cancel and then sign up here again for another free trial rather than paying the monthly membership fee."
Websites like that try and convince the surfer to keep cancelling and signing up, hence the webmaster keeps getting these individuals to sign up for trial periods, never converting...their profits rise, the paysites profits fall. I don't blame the sponsors for cancelling accounts that seem to have an unusually low percentage of people who cancel within the trial period. Webmasters seem to forget sometimes that a sponsor HAS to make money in order to stay in business...but frankly, many don't care...they get what they can get...then move on to another sponsor.
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