Quote:
Originally posted by Anna_O
Great points 
How important do you feel it is to follow the color scheme of the paysite you are promoting? This is something we thought was important, but what is you guys input on this?
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this is an aesthetic thing, but not important to conversion.
color palette is much more important to click-through than people realize.
and, if the typography causes eyestrain due to choice of color or background click through will be very poor.
other factors involved:
generally, color photography needs a background which does not alter the (apparent) color balance of the image---i.e., if the objective is to make the color photograph look it's best the background should be either white, black, or a shade of grey, anything other than these backgrounds will affect the psycological perception of color balance in a way that detracts from the intended color balance.
ex: let's say you have a color image that is too yellow (usually because someone forgot to set the WB to tungsten when shooting with an incandescent light source) --- by putting this image on a yellow toned background the image will appear less off color balance --- if you put the same image on a blue toned background the image would look way off proper color balance.
if the tone of the color photograph is moody or dark it will usually look best on a black or dark background which has a tendency to lighten the image, conversely if the image is too light or high key it will look more pleasing on a white background.
much more to it than this, but class dismissed for today.