Quote:
Originally posted by Fizzgig
I'm also trying to figure out how a creative logo can be done with just text? Creative font? Well, that's boring!
Bah :p
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It?s a design standard referred to as logotype.
You don't use existing typefaces either.
You construct x-heights, strokes, counters, baselines, links, and decsenders, sculpting a unique form.
Guess and Channel are two brands with strong identity, and both compelling examples of logotype.