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Link popularity:
Link popularity is the number of external sites that link directly to a page somewhere on your web site.
One major factor to consider in your search engine optimization strategy is link popularity.
Search engines will regard sites with many links pointing to them as more important. It's only natural to expect that popular sites with many links pointing to them will be high quality sites.
Not all links are equal. Links from popular sites will give your site a higher boost.
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