My 2 cents..
DRM is king. We are already using it on our pornstar classics site and are now adding it to all our sites with exclusive content. We own films of the big classic stars ( Christy Canyon, John Holmes..ect ) that were never released on DVD and very difficult to find on VHS so, they were never put out in the market digitally and unprotected. For this reason alone, releasing our movies in a protected format is key. With DRM these will never be burned on DVD and end up for sale in Asia or Europe or hell.. Down the street at a swap meet or on Kazaa. We can't go back in time and shoot more footage of Ginger Lynn when she was 20! The expiring license vs. charge back issue... so far so good.
Another huge benefit not discussed yet is: using a DRM system allows us to stream a protected movie in the new Media 9 format. When this is done from a Win Media Streaming Server, the surfer?s experience/quality of the movie blows away anything we've tried in the past. Additionally, and anyone here that does their own editing/encoding will agree... Being able to encode one multibit file that streams from full screen broadband to 56k dialup, all in one file, with almost zero buffering is a dream come true.
