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Quite frankily I'm amazed at how a large majority of webmaster simply see a sinlge facet to this technology, when in truth the opportunities that lie within the functionality of this stuff are quite frankly going to bring about a real revolution in the way we do business.
Truly content is king, not only is drm about protecting the commodity we make our livings on, its about presenting our products to the end user in a new, easy, and innovative manner.
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