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Old 06-28-2004, 09:55 AM  
Strife
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Join Date: Aug 2001
Location: Canada
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Fahrenheit 9/11 - A record breaker

http://www.boxofficemojo.com/article...d=040627bo.htm

HOLLYWOOD (Box Office Mojo) ? Around three million people elected Fahrenheit 9/11 to be the No. 1 movie of America.

Incensing as many as it's entrancing, writer-director Michael Moore's Bush bash celebrated over the weekend with an estimated $21.8 million at 868 theaters, Lions Gate trumpeted on Sunday along with co-distributors IFC Films and the Fellowship Adventure Group -- the latter quickly formed by Miramax chiefs Bob and Harvey Weinstein to release the $6 million picture after buying it back from corporate parent Disney. Around $10 million was spent on prints and advertising, less than a third of the average Hollywood release.

With $21.958 million in the till since its record-breaking debut in New York City on Wednesday, Fahrenheit 9/11 is already the highest grossing documentary of all time -- excluding large format, concert and other non-"apples-to-apples" sub-genres ? surpassing Moore's own Bowling for Columbine's $21.6 million lifetime gross.

Fahrenheit is also the first documentary to land in the weekend top five, let alone be No. 1. Its opening topped Quentin Tarantino's Pulp Fiction's $9.3 million as the best ever for a Cannes Film Festival Palme d'Or winner, and it was Tarantino's jury that handed Moore the prize this year.

Though Fahrenheit's $25,115 per theater average is extraordinary, it's not unprecedented. It ranks as the seventh highest all time for a wide release (adjusting for ticket price inflation knocks it down to no. 28) and the third best this year behind The Passion of the Christ's $27,554 and Shrek 2's $25,951. However, they were super-saturation releases playing at 3,043 and 4,163 theaters respectively -- the lower the theater count, the easier it is to have a high average as the release isn't diluted by less populous locations with lower ticket prices.
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