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Originally posted by KRL
4. Navigation should be horizontal bar style using j.avscript or flash, etc. and accomodate 10 main categories (label them cat 1, cat 2, cat 3, etc.) and then drop down with about 10 sub cats off each main (label them cat1-sub1, cat1-sub2, etc.)
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I would recommend Flash in this case. It has a higher % of surfers who can see it, compared to hahahahahahahahahaha (most support it but many disable it) or DHTML (many version/compatibility issues still).
With the traffic you get / plan to get, 1-5% makes a HUGE difference
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There are 2 sets of graphics to browse and use and the MeThe challenge is we have 3 demographic groups hitting our site and they are all about equal. About 1/3rd straight male, 1/3rd gay male, and 1/3rd women. So keep in mind when selecting from the graphics that the challenge is to keep it neutrally balanced and appealing to all 3 groups.
We want the focus to be on personals and a portal style feel.
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As a suggestion, why not build 3 interfaces instead. Use the main one for straight males, with very easy to notice link'image to get to gay.men.com or women.men.com (for example). I think this will optimize your results, as each interface can target the surfer more accurately.
IE. A straight male coming to men.com might get turned off by the gay content, or vice versa. Your ads can then be placed on the appropriate front-end.
My
Good luck with the designers!
