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1. They don't understand that their job is to "market" a product and they never figure out who their market is, or even that there is a specific market for their site(s).
2. They never figure out what the biz is actually about and who butters they're bread.
3. They follow all the fads like good little sheep.
4. Little technical knowledge.
5. They do absolutely zero analysis of the leaders, the competition, or the visitors to their site. Hell, they don't even know they need to do that or if they do, how to go about doing it.
6. I need a sixth one because most of them are lazy and think they can hire people to do things for them, never understanding that by doing it themselves they may actually learn something.
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