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Rick,
Something else you might want to think about. Maybe WiredGuy or any other SEO might be able to comment on this. I am by no means an SEO, but this is just what i've seen.
I have a friend of mine who runs a very big mainstream site. Lots of traffic and a decent PR with huge searches for his domain daily.
Now, his problem was hundreds of cheaters trying to use his name to get higher rankings. His site would end up in spot 10 - 20 when people would search for his own domain due to all the cheaters. Pretty much like your situation.
He didn't want to send out tons of C&D's to all these cheaters since (as someone else even mentioned in this thread) there's tons of cheaters right behind them that will take their place. C&D's we're pointless.
So instead of sending out tons of C&D's to all those cheaters using his name to gain rankings that were listed above him, he did something else.
Anyone that was listed above him (that was obviously spamming/cheating) he would copy and "take" their pages and put them on his own domain.
He started a collection of these pages, taking tons of these cheating pages and listing them on subdomains of his main one. Some pages were placed in subdomains, while other were just in new folders, etc.
It worked for him. He's now number 1 in his spot and even more so, if you do a search for his name, the whole front page of his search is now his. So now, he thanks the cheaters for making these killer optimized pages that he would "take" from them and add to his domain.
I'm sure many will different opinions about this, but it's kind of funny when he gets emails from the cheaters all pissed off because he took their pages and added them to his own domain. When in fact, these pages were built and optimized with his name to steal traffic from him while attempting to gain rankings for his domain search.
Either way, it's just another idea to throw out in the open and let the chips fall where they may.
Good luck.
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