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I think saying its not that big of a deal is foolish
With 450k + people searching for it (overture) and you not being on the front page, thats a shitload of traffic looking for you and finding either affiliates or scum.
Thats a whole shitload of revenue floating around.
Theres no reason why you shouldnt rank on top for a search for your own domain name. Befor even bothering with the other clowns id take my ranks back with some good ole fashioned SEO.
A question...were you on top for your own name "consumption junction" befor you fell on the google radar?
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