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I run my own amateur site and shoot and edit all my own pics, so I only put up pics I like. I also pay a lot of attention to good lighting and all that because I want my pictures to look professional (kind of an oxymoron since I run an amateur site), but the customers could care less about that. They do want large pictures that are good - so unless you're putting up webcam pictures, they probably want at least 800x600 size. I don't know if they care if the pictures are different sizes or not. I do all my galleries by hand but a lot of people also use gallery builders. I try to update my site a few times a week, and have 24/7 cams so that people don't get bored.
And as to what type of content - just have her shoot whatever she feels comfortable doing, and reflect that in the guest portion of the site, and get traffic that matches the content. My site is tame, and I'm sure I'm losing a ton of money, but I do what I like, and try to make it unique, and people can take it or leave it.
jensex.com + bracesbabe.com
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