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I think there are 2 sides to this issue.
Sponsors use the summer slow down to increase shaving...and there is a real summer slow down.
If you think that there aren't less people at home at this time and not out on vacaction etc then you are kidding yourself.
I experienced it in years before porn selling on eBay...what I noticed were big pick ups in traffic and bids right around September through November and then from january until about April.
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