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well, you asked for it, so i will opine, since this is a topic that interests me. (how to move the surfer to act.)
novelty is always interesting, and the quest for beauty is admirable. these images show attention to detail.
the photography is semi-competent.
but stylized posing is not effective for today's surfer.
what i'm saying is this:
all the raw material is here, people are attractive, but there is no heat.
heat comes from the illusion of authenticity. it is the difference between a tv soap opera where you see the acting, and cinema-verite', where you don't.
so it needs to be shot differently to be effective---of course it will be posed setups---but the viewer will believe it is reality.
and then, IMO, it will sell.
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