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I've advertised in print for two decades for mainstream and adult businesses.
You really have to make your ads stand out if its in adult publications.
I'm talking its got to pop out and smack you in the eyes amongst the loads of competitive adult ads.
You also have master the art of buying media. Don't believe any of the circulation figures they tell you. Half of the rags never get sold and go back to the distributor.
You can make a lot of money if your ad really works.
The rate of return is far higher with a graphical ad.
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