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Unless you're using some weird ass application to encode your content, embedded Windows Media works perfectly fine on PC and Mac . Just make sure your members download the latest version of the player. It's a shame the full screen option doesn't work on the Mac however.
On our paysites we offer WMV, QT and Real in 300K & 700K. Nobody ever asks for a 56k version. The WMV 700K versions get most traffic (90%). We're considering dropping all formats except for Windows Media, as everyone can use that. Going with Windows Media also provides a sensible road to implementing DRM.
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