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Licensing has hidden costs and uses up what they call shelf space in the retail world. It often takes longer to reach your profit line on given sets than if you would have pre-sold it exclusively. That is under the assumption that the set even sells enough times to cover its costs.
Not counting the few (cough charlie, and dvd people) who shoot for other mediums besides webwork. They would be fibbing if they have never shot a set that did not brake even on costs. I am sure this has happened to everyone at least once.
As for the hidden costs. A consumer may not see or know that content shooters have a fairly large problem with content theft. Policing its usage is time consuming at the very least which costs money. Going after such infringers also costs money. Naturally theft also dillutes the value of such material. You also have to maintain and keep track of authorized domains/urls ect. Paperwork and storage which again is another cost.
With exclusive you can pretty much whipe most of that away. The item is bought outright often paid for in advance. It also has one owner who would be responsible to be on the look out for theft. If that owner wants to do hosted galleries, give it away to affiliates, whatever it is their call. You as the shooter will not have to wonder if you sell webmaster A affiliates rights and webmasters C and D did not get them will they be pissed when they see webmaster A's affiliates being given the same content you paid for.
That is my brief answer.
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