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I like the title. The colors are very pleasing. I didn't watch the video so I can't give an opinion on that... but I do agree that the surfer isn't drawn to a "click here" link at all.
I like the personalization "Matt has been documenting...." I think that's good and makes the surfer feel like it's safe to visit your site, and that it's somehow different from most of the other sites out there.
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