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EscortBiz · 06-13-2004, 12:27 AM

Quote:

Originally posted by WiredGuy
Well, this is really EB's thread, but since you asked, I'll give my 2cents worth.

In regards to getting the best ROI (and for the sites I push, not necessarily EB's), I find AdWords and the smaller PPC engines like Findwhat work rather well. The key is to look at the top results and try to figure out what would make your site convert better. Some thoughts to put into the mix is delivering exactly what the surfer looked for. If a surfer searched for "black midgets", you better show a black midget in your landing page. If you can and your competitors can't, you now have a competitive advantage. Similiarly, if you can target your exits by keyword, this is a huge boost. Say that surfer came to your site but decided to leave without buying. You've already qualified that surfer as interested in black and midgets. So if you can reflect this in your exits, you stand a better chance on capturing the clickthrough. It's all about margins in PPC SE's and every single opportunity you can find to give you a little edge will put you slightly ahead of your competitors.

In regards to your second question, a 50/50 revshare means both the affiliate and site owner are in the same boat revenue wise. It's in both your interest to maximize your sales, but assuming everything else is equal, if you can optimize your landing pages better, you stand to make a better profit. With that being said, a large portion of my business is based on PPC SE's, mostly for the stability that traditional search engines can't offer, so it definitely is a viable option.

Cheers.
WG

wow good stuff thanks