If there's any place you can offer a BJ as a reward for sales, it's GFY. *shrug* Remember the free ones given out at the last Internext? You do, you just pretend not to.
She's eliminating the middle (wo)man, that's all, and using her own resources instead of outsourcing the bj.
That doesn't make it right. I thought the free bj's in January were particularly tacky, but hey, I'm not a single guy.
If it works for her, great. If it doesn't work, she won't do it again. But I'm betting that it works like a hot damn.
