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Well, don't use any licensed characters or steal any content. Even if you are having it made custom like you say, make sure the characters are new and not stolen from popular anime.
As for how much content, if it's just pictures, it's hard to say...quite a few. It would probably help to throw in some flash movies and non-exclusive anime/cartoons that you can buy from various content providers. Legal content in this niche is pretty rare.
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