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Many sponsors (especially smaller PPS ones) have upsells they don't pay for...still better than shaving like hell or always sending late checks with some fishy excuse.
50% or around 30$ to the advertiser, payment processing, bandwidth cost, staff, producing content, etc. With alot of webmasters using hosted galleries instead of paying for bandwidth themselves and movies becoming more and more popular, it doesn't become easier, too. Make a little calculation and you'll see that the site owner has only a small profit on each member...if you don't have a massive ammount of member ensuring some steady cash flow, it's not that easy to pay competitive rates without a little extra from upsells.
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