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I don't like them much either, but you have to consider two points
1. They don't start at the movie start time, they're on before, as you're filling up the theater and sitting down.
2. You're on this board so you're probably an entrepreneur. If you owned a theater, wouldn't you throw them in there before the movie starts to substantially increase revenue? Especially since everyone else is doing it. Where else are the customers going to go?
You know, actually I used to mind them more. But now I kind of welcome breaking the dead silence in the theater.
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