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I find the ordinary AVS converts a bit better than the free avs, comparing cyberage to fnp.
maybe that's because of the style of previews I use on the sites I'm comparing.
But I also think that the whole "free" thing scares off some customers who already know nothings free. I also think the story of how free avs's "trick" surfers into letting a paysite get charged to their cc is getting around.
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