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Figure out your per-click amount if you want to know who you make the most with. If you don't know the per-click amount you make with each sponsor then you are flying blind. Also make sure to track your hits out yourself so you have an accurate accounting of what ratios you are really getting. If you have 2 sponsors paying the same amount per signup and you get 3 signups a day with each sponsor yet Sponsor#1 counts raw and Sponsor#2 counts uniques and they each show you sending 1500 hits a day then you probably only made half as much per-click with Sponsor#1 as you did with Sponsor#2 because you probably had to send twice as much traffic.
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