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Trademark dillution only happens if the certain service is in the same trade/domain as the trademark owner.
In english, unless they are selling sunglasses on wwwgucci.com they have nothing to fear.
Take microsoft's Windows?. It is a trademark only in software. If i were a glass manufacturing factory i can own windows.com and sell glass on it. As long as it doesn't sell software the trademark isn't dilluted.
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