Quote:
Originally posted by dudus
It's not the ROI that's important - its the stability of the cash flows. The biggest problem with adult businesses is the traffic (and profits) can evaporate so fuckin' quik. A change in policy by a payment provider plus a new competitor and its curtains.
Normally, I'd look for 30% pa for an adult biz which looked stable (ie a solid, diversified user base)
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I agree, stability of cashflow is extremly important and I think around 30% is realistic for a long-term/ solid business. I'm sure some people in here are pushing much higher figures around though.