In Greek, Philadelphia translates to "brotherly love." If the city's new advertising campaign is successful, it may see lots of that. The city is trying to use ads to tap into the $54 million US gay travel market.
The first ad that came out shows a man dressed in colonial wear composing a letter for his beau as he stands near Independence Hall. A woman looks at him but walks by. Next thing you know a man greets him and he gives him flowers.
Philadelphia is trying to show that its daytime and nighttime attractions are gay friendly.
Its new slogan is "Philadelphia - Get Your History Straight and Your Nightlife Gay."
The city will spend a million over 3 years on this campaign.
who's from philly?
