Thread: Content sales
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Old 06-01-2004, 10:08 AM  
Paul Markham
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Quote:
Originally posted by KraZ
I'm not directly affected as we shoot custom but yeah, when people get used to seeing sets go for like a buck, it's an uphill struggle to prove your content is worth 100 times that.
Afraid I don't agree.

There's a belief this game is all about numbers. Well let me tell you a little secret.

IT AIN'T

It's about delivering to the consumer a product he's willing to pay $1 a day for. Forget about all those who scream traffic, traffic, traffic, because unless they have the best site to send it to, they are pouring water into a bucket with holes.

Unless you have a top of the line site, Adult.com, Karups, Alsscan, I think are good examples you have a bucket with holes.

There will be those that swear the content makes little difference, but what I hear is "I don't know good porn from bad so CAN"T pick the right stuff.

When you have good porn you are ahead of the race on two counts. The good webmaster knows a good site and good content. You're more likely to win him over to your program with good porn than bad. He's the guy with the partnerships at good TGPs, knows how to get the best out of submissions.

Then you have the surfer who is willing to spend money, this guy has bought porn before, been a member before, knows a rip off site when he sees it and knows how to charge back when conned into spending money badly. Yes there will always be 1 or 2 who will do it for no reason, but few. I would bet any money there are more conmen on this side of the fence than the other.

This buyer has been jerking off to similar porn since he was 14 and knows what he wants. Deliver it and then think about upping traffic. You have to have some to start with, in fact you have to have both, traffic and content.

Now if you're able to supply the content that converts and retains your clients stick to you like glue, they may go out and try others, but not at the expense of losing a current good supplier. They HAVE to keep buying to keep their clients happy.

We are one of those giving away a special offer this week. To drive more people to our site so they can sample our wares. We have good content in one style of the teen niche, we now need more people to see that.
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