For Your Members Area
Members Area content, when offered on a downloadable basis has benefits including the ability to allow members to "take the content with them." It offers a consistent and available value to the end user and you retain total control. This allows at the very least, the ability to turn theft into a marketing opportunity.
DRM as a Marketing Tool
If you think of individually secured (DRM'd) content as little URL's the business models really get exciting. No matter where the content goes, you have the ability to talk to the end user in real time and move them anywhere you wish. This could include taking them back to your site, an up sell or you could use the traffic for trades.
DRM for Pay Per View
Take the top videos from your member's area and offer them to end users on a per play basis. Offer users the option to purchase blocks of time (token system) or pay a flat fee to watch the movie as many times as you decide using any whichever process you wish that being IBill, Web900, SMS, Paypal, etc. Place the trailers for these movies on a console. After the user watches the trailer they can be prompted to buy the whole move. If their transaction is approved, then they can download and watch the whole movie. This will save you on those who just want to try it out and not pay. You can tease them with a trailer and only burn bulk bandwidth on paid videos. Place this console as your last exit and see what happens!
http://playadrm.com/Site_Demos.asp
PS.
PlayaDRM was made for webmasters by webmasters