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Really I think it might be around for a long while. They have been building up a nice network... and I haven't seen them spending much money on forum ads, aside from this.. and THOSE ads sure aren't cheap. I'm sure the difference in advertising costs isn't THAT much.
If they were smart though, they'd add a lot more banners.. hell maybe sub out some advertising to other companies as well, when they have something big to launch or whatever.
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