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Depends on who the surfer is and where they came from. TGP surfers want FREE porn and the ratio is around 1:300 to 1:2000 depending on where the surfers are coming from.
At my shitty review site I get a ratio of about 1:4 to 1:150 (yes that is 1:4). My surfers are almost all google, yahoo, aol, msn, SE hits.
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