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Content providers sites and "Open Doors"
Two weeks ago we opened our doors and let people browse through the catalogue part of our site without registering. A lot asked me to keep them informed of the results.
Well here I am keeping you informed; To date can't see any great improvement in sales.
I know the anti registration brigade will be shouting "It's too early to tell"
But if in two weeks we are not taking any more orders than before and there is not increase in people who look through the site and decides to buy on impulse, well then I don't see it as a great success.
Seems the serious buyer buys and some find reasons not to.
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