I've been listening to people a little too much recently.
People asked for less distributed, so we created a "Semi Exclusive" section. Sale sucked, guess no one wanted to pay the extra few dollars.
People asked for emails without the pictures, so we sent out one with just a web address, resulting in few visits via the link.
People asked to not have to register to look at content. So we took off the password restriction. No increase in sales and a big drop in registrations, which results in less emails gathered.
This we do not mind, becasue with all the new traffic we are getting we are putting up banners of our top clients to sned them some surfers and webmasters.
So the lesson is go with what you think works, not what is "advised"