Quote:
Originally posted by JackFoley:
KimmyKim brought up a good point - don't make the trial too low or it'll be cheaper for people to buy a month's worth of trials than to actually pay the monthly membership fee.
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You have hit on the source of a huge reason that pay site retention is sucking to high heaven right now.
When a surfer feels that it's a better deal to buy trial after trial and never take the monthly membership, it screws up the site owners profit margin hugely, and it trains surfers to cancel on trial.
There's still money in this industry, we just have to work to get it.