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Absolutely, and for many reasons. (I'm not a wealthy person, but I spent many years working for non-profit corporations and a bit of time working as a personal assistant to a philanthropist. I've also worked as an independent fundraiser.)
I'd have to say the primary motivation is a sense of duty. Add to that true fondness for a cause, and you have a motivated donor. The tax benefits are probably a big factor, but I don't think they're the greatest motivation.
The opportunity to get the family name on a room, hall or building is also a pretty big deal for a lot of the large donors.
There are many who give quietly to causes in which they personally believe, without an expectation of recognition, but these people are not the majority.
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