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I think it doesn't really matter what it's for... (whether it's something *free* or not), but who it is being sent to, and how it is perceived. If you send a free model web page offer out, and one goes to a 23 year old fine-ass model that's been thinking about a website, then it is probably welcome mail. But if another one goes out to a 47 year old guy who has no interest in nude modeling... it's just another piece of annoying spam.
If it can be targeted to the proper demographic, then some things can probably slide without any problems... but unfortunately, that's usually not the case with spammers. After all, how can you know who's email address belongs to who when you're harvesting them with a script? Instead, they just hit everyone with an all encompassing blanket of spam and hope for the best.
I don't mind getting stuff I actually requested... but the shit that shows up in my box day after day is insane.
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