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i'll be loyal to the death for a few sponsors i use. they pay a fair percentage on time - they don't shave me - offer me lots of excellent promo content - and one buys me chili at the local webmaster luncheons.
that's all i really need.
other than the obvious, many times i will eventually drop a sponsor if they don't offer enough promo content, or if they continually dick around with the already posted hosteds - this causes me grief on a few tgp/mgps my parter and i run.
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