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Why do ratios matter?
Everyone goes on about how 'great' thier program is because they're sites are converting at 1:XXX
But all this means is that the number XXX is lower because there is less traffic, but more targetted.
I submitted a gay gallery with text links telling the surfers the cost and pretty much what they would be getting, I was converting at 1:50 ... but I only got about 150 clicks.
The next day I used text links telling the user to 'Click here to download the whole video' or something along the lines of that(more generalised, not mentioning price).
I got about 1400 clicks converting at 1:465.
Same amount of sales... just different amounts of traffic.
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I dont need a sig. 
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