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MagicMike is dead on. It's all part of the formula used to pay webmasters. The webmaster may not get direct credit for those sales but in the end they are paid out as a result of those sales. I'd say in most cases affiliates are fairly rewarded for the traffic they send. I say this as someone who has been on both ends of this deal, as an affiliate that has sent 10000s of signups over the years and as a paysite owner paying out webmasters.
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