Branding is or should be a part of the business plan, whether the business is you (promoting yourself on the boards), a site, a program, or a service or character. It is not to be taken lightly.
Sleazy, for example, is re-branding or re-positioning himself. His lovey dovey threads are showing a new side that makes his audience rethink their idea of his persona.
Ah, back to work..
