A lot of programs are branded threw the persona behind them.
With all the big conventions, small getaways, webmaster reunions and board in the adult industry you need both.
Hell look at you Juicy, with cartoons and pics of you all over the place... You doing a pretty good job and I am sure it helped out a lot your business.
I can tell you more people know me because of the hardcore branding "JMan" I have done in the past, then what I actually do behind a computer. Guess now it's time to brand the program
If it wasn't for Persona why do most of us have nicknames ?