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I'm thinking more of the line of targeted internet marketing. Web banners and SEO using targeted keywords. I would probably run adwords at minimal cost and use the excess money for advertisments on sites geared towards my target market.
T.V. is a little to broad of a reach when you're targeting a niche market. Magazines work great but can get rather costly in order to hit your complete target market. A full page ad in Maxim costs around $175,000.
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