Quote:
Originally posted by Fletch XXX
Bush spent 70+ million on negative Kerry commercials.
The recent Kerry commercials are all very positive, I think Kerry will get more votes is he keeps playing the ositive of the two.
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I noticed that too. I've seen positive commercials from the Kerry team nd negative ones from the Bush team. I once read an analysis that showed the candidate with the most "positive message" had an advantage.
I also once read an interesting paper on campaign theory that said you are likely to gain in the polls by running negative ads when you are currently behind.
These might be two separate things. What the commercials say and what the candidate says.